There are a multitude of very talented musicians and groups, be it pop, rock, jazz, classical, world, urban et al that live in the Leeds area. Leeds has always been a melting pot for musicians of all kinds, spawning such internationally successful bands as The Sisters of Mercy, The Mission, Soft Cell, The Wedding Present, Gang of Four etc. However these bands didn’t base themselves in Leeds and migrated elsewhere because there was no guidance, no support, and no infrastructure for them. Leeds was haemorrhaging its contemporary musical assets. Loosing the kudos, the revenue and service industries they support.
A visit to any of the many Leeds’ venues from clubs to café bars & restaurants will prove the huge interest in live music and music in general. Leeds is again a recognised centre for contemporary music, currently riding high in world rankings because of the success of The Kaiser Chiefs, Corrine Bailey Rae, The Cribs, Embrace, and The Glitterati etc. However to ensure the continued success of Leeds artists we need to ensure the current generation get the support and assistance whatever their needs. How many other Kaiser Chiefs have quit frustrated before they made it because of lack of access to professional advice and guidance.

“Surviving in the Music Business”

DATE: FRIDAY 25th & Saturday 26th MAY 2007

VENUE: “PULSE” @ Leeds University Union: Lifton Place, Leeds, LS2 9JZ

Session 1: 10.00 am–11.30 am Capacity 60 people.
Getting started, your first meaningful gigs & developing a National buzz. How to get meaningful gigs, Getting on the road & making it work for you.

PANEL: Ash Kollakowski, Simon Stevens, Richard Watson, Howi Taylor & booking agent Jon Slade – Elastic Artists.

Ashley is the Promotions Manager at The Faversham. He set up the now famous PIGS club with Ricky Wilson and Nick Hodgson from Kaiser Chiefs in Sept 2002. After the success of the night he was approached by the owners of The Faversham to look after the live programming and events, which subsequently turned into Bad Sneakers and also the bi-yearly festival Nasty Fest. Last year he and his business partners set up Bad Sneakers Records and Bad Sneakers Management, they now manage Domino artists Wild Beasts who they originally released on their own label last October.

Simon Stevens has been involved in the Leeds Music scene for the last 7 years – playing promoting and tour managing bands in some of the UK’s most prestigious and dangerous venues. After assisting during the infancy of Dance to the Radio, Simon now holds the position of A and R manager and also is also a booker for Futuresound - one of the UK’s leading independent promoters.

Richard Watson has been promoting clubs, gigs and concerts throughout the region, UK and Europe for 15 years and has also been involved in developing artists, singles that have entered the national charts, Television and radio commissions and live broadcasts. He is the director of Illustrious Creative Education who specialise in developing and mentoring creative people, and is responsible for planning the industry seminars & workshops for “Live @ Leeds.”

Howi is a tour manager & artist PA of 9 years experience who has worked for DJ and producer Jacques Lu Cont, Kosheen, Level 42, Slum Village, Zoot Woman and is currently looking after Leeds band Dead Disco who have just signed to 679 records. He started out as a young pup as a bassist and songwriter for a number of professional & signed bands.

In only 3 short years, Elastic Artists has grown up to become one of the most highly regarded booking agencies in the UK. Founded in 2004 by Jon Slade, formerly an agent at Profile, Concert Clinic and Coda Agencies, Elastic represents all that is good and great about leftfield, experimental and avant-garde music from across the globe. Handling clients from every continent, booking shows in every major city in the world, Elastic has built its success on launching, developing and cementing the reputations of such Artists as Gilles Peterson, Matthew Herbert, The Cinematic Orchestra, Coldcut, Animal Collective, Fat Freddy’s Drop, Pop Levi and Psapp to name but a few.

Session 2: 11.30–12 noon Capacity 60 people
The Press – How local & national press, work.

PANEL: Leeds Guide + Sandman magazines

Meet the music journalists and learn about getting the press interested – are they actually interested. Are there different agendas between local & national press? Find out how music press works and how to use the press to promote you and your band.

Dan Jeffrey is Editor-in-Chief of Leeds Guide publishing. He began on the magazine as a book reviewer, and then edited Leeds Guide for four years. He now oversees the editorial department and writes music reviews.

Neal Addison starting off writing reviews for Maximum Rock 'n' Roll whilst working in the US but is now on the editorial team for Sandman Magazine. He has also been published in Leeds Guide, Moving Manchester, Contact Music and Queen Amongst Idiots.

Session 3: 12.45–1.45 pm Capacity 60 people
Managers- Why pay them 20%? What do they do? & How can they help you?

Speaker: Andy Farrow & Liz Lenton

Andy Farrow is the MD of Northern Music Co ltd, a management company that has been established over 19 years and currently manages; Opeth (roadrunner), Paradise Lost (century media), Oceansize (superball), INME (Graphite), Soilwork (Nuclear Blast), Jan Cyrka and producer Jens Bogren. The company specialises in building long term international careers and enabling bands to own and control their own masters. A record label Graphite Records has also just been established through V2/Universal

Liz Lenten is the MD of Scarlet Records, an independent record label, and management and music services company. She also runs Scarlet Songs Publishing. She works with artists including Shane MacGowan and Eliza Carthy, and previously Bernie Marsden (Whitesnake), Peter Brown (Cream lyricist) and many others. Liz is also a recording artist, and with her band AUBURN recently toured UK and Europe with Sophie Ellis Bextor.

Want to know what a manager does for their money; how it all works in the real world and a few tips on how to survive in the record business. Discover how a good manager can advance your progress and chances of success.

Session 4: 1.45–2.45 pm Capacity 60 people
Get labels interested & Get a deal.

Panel: Dance To The Radio & Domino Records

Speakers: Mick & Whiskas “Dance to the Radio” & Bart McDonagh – “Domino Records”

Giving an insight in to independent labels, and how they work, how to attract interest (including prompting your self), what these labels are looking for, how they look for it, (the DEAL if you are very lucky), what does a record deal mean, what happens next, what are you commitments & responsibilities, what is expected of you, what you should expect from a/ your label, marketing, promo, retail et al -

Thirteen years on from it's inception Domino Records is now established as one of the UK's leading independents. Launched by Laurence Bell on the back of a £40 a week enterprise allowance scheme and sticking throughout to a commendable set of principles, Domino has long championed and nurtured the outsider whilst enjoying both critical and commercial success.

Bart McDonagh has been working at Domino for just over 7 years. Starting off as warehouse manager he now hold the position of Project Manager working on the marketing & promotion of bands such as Franz Ferdinand, James Yorkston, Bonnie 'Prince' Billy & Bonde Do Role amongst others.

Buzzing home grown Leeds Indie label Dance to The Radios Whiskas & Mick along with Bart McDonagh the Project Manager from Domino Records, are here to tell you how indie labels work, and how to make this knowledge work for you.

Break: 2.45–3.00 pm

Session 5: 3–4 pm Capacity 60 people
Contracts & all things legal. “Don’t sign your life away”

Speaker: Anna Deans – music lawyer.

Contracts – basics, different types, pitfalls, horror stories, anecdotes and how vital legal advice is to protect you, your work, income and your career by not signing your life away.

Anna qualified as a solicitor in 2004 following the completion of her training contract with hlw Commercial Lawyers. HLW is a vibrant Yorkshire law firm and has offices in Sheffield and Leeds, the firm provides a comprehensive commercial legal service to its' clients. Anna specialises in all aspects of intellectual property and media/entertainment disputes. HLW represent many well-known and successful artists, who cannot be disclosed because of client confidentiality.

Session 6: 4–5 pm Capacity 60 people
An Alternative Route – DIY & keep all the profit yourself!

Speaker: Tony K
Tony K started his career in the Music Industry 1977 by establishing and building Red Rhino into an internationally recognized music organisation. Red Rhino encompassed record retail, wholesale, distribution, import, export, product manufacture, recording artists and record labels, music publishing and worldwide procurement of licenses and release for UK product. He was instrumental in establishing the independent music business and developing new and emerging talent including bands such as the Sisters of Mercy, New Order, Depeche Mode, The Wedding Present and The Smiths.

He will explain how to make money from your own recordings, market yourself, get established, get distribution, work hard, learn lots & have a jolly good time along the way. And you get to keep all the money, no one else clawing it away from you!
All panellists will be giving 1 hour of their time (immediately after their session/ talks, as detailed above) for 1-to-1 sessions*.

*These are very limited; book a slot for the people you want to speak with. Book these 1 to 1 sessions with our panellists/ speakers when you arrive, be early to avoid disappointment!.
See member of our crew to register: first come first served.
10 minutes per band/ artist.


Friday 25th May 2pm–4pm @ Leeds Guide offices. Capacity 20 people
Music journalism with Leeds Guide: Work with the Leeds Guide team and discover how to get involved in music journalism & how it works, writing your own article and review and then get it published with Leeds Guide. You will be reviewing gigs over the festival weekend.

To apply for this workshop e-mail: info@illustrious-creative.com . Also tell us a little about yourself, music you like, if you have a favourite music magazine’ and why you would like to review do this workshop.

Saturday 26th May 10am–4pm @ Leeds College of Music.
Bring your demo and get the professionals thoughts and advice.

1. Alan Raw from BBC radio “Raw Talent Show” is giving demo feedback sessions with 1-to-1 meeting & feedback. If he likes your demo he WILL play it on his show thefollowing Sunday, you may even get an interview with you or your band on the show! Alan is a regional adviser for Music Industry Provision, he presents the award winning radio show BBC Raw Talent and the new artist profile series on BBC1’s Look North.

2. "Access to music through song writing" This workshop will take you through the process of song writing, where you will be writing your own songs & learning the production methods used to complete and record them.

3. Free studio time with an engineer supplied. Calling all bands and artists; if you have songs ready to record, now is your chance. You will have the use of a studio and engineer to get your tracks down!

To apply for these workshops e-mail: info@illustrious-creative.com. Telling us which you would like to apply for, also a little about yourself, interests, music you like etc, and why you would like do the workshop.
Other Opportunities

BANDS, ARTISTS, MUSICIANS - Register for a limited place FREE Consultancy/Mentoring service, culminating in a prestigious showcase gig. Illustrious Creative Educationwill take you through from getting a venue to promoting your own gig, including creating your own buzz and press. The Consultancy/Mentoring service will include strategy planning, detailed marketing plans and a planned route forward involving meaningful gigs, marketing, data-base building, networking opportunities and profile-building at both a regional and national level. The aim of this free service is to give you the knowledge and understanding of the processes and routes involved in becoming self-sufficient and increasing your chances of success and also open-up other career opportunities. Otherwise your band could go nowhere; however we can actually help you, as we know how the industry actually works and have a good idea as to where it is going. This is suitable for all artists and bands whatever stage you are at in your musical journey.
You can register & apply when attending the above seminars at LUU 25th May.
Fancy being a music journalist for The Leeds Guide?

The Leeds Guide are welcoming gig reviews from any budding music journalists who are going to the Live@Leeds gigs. We can’t promise we will publish all the reviews but the best ones will be featured on www.leedsguide.co.uk.
This is independent of the Music Journalism Workshop.

*All the above sessions and workshops are free, you must apply and register with us to attend. There will be a very high demand for these limited places, register EARLY to avoid disappointment.

For further information or to register your interest to attend please e mail us:

E-mail. info@illustrious-creative.com